In the interests of full disclosure I have my own book about making a living in photography but it comes at the business from another point of view. That being said, I have just read Visionmongers for the second time and found it to be a great look at how to think about being in the business of photography. The strongest part of the book is about marketing. His examples are good and the story behind them better. He does a great job explaining what it takes to gather mindshare, in a positive way, from the top end of the market. The people with the most sophisticated visual palettes.
You won't learn how to handle your camera or which camera to use but you will learn a mindset for getting the kind of work you want. For the most part the book is an enjoyable read. And in many ways an "open kimono" about DuChemin. It verges on "new agey" from time to time but hell, I live in Austin, who am I to judge.
Would I recommend the book to photographers? Anyone starting a business in photography or thinking about it: YES.Get more detail about VisionMongers: Making a Life and a Living in Photography.
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